Sisense

MAY 18, 2021

However, as Deven states, avoiding data insights and going with your gut is like choosing all the wrong answers on a test despite your professor giving you the right ones. When you discover data that means something, you need to be agile enough to make experimental changes.”. Data can’t help your marketing efforts if you won’t let it.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. "Count Impressions, in real time!"

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167