Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Typically the ads we see are the result of the external creative and media agencies, and their partners in the internal company team/s.

Advertising 117

Advertising Metrics Measurement Insurance 117

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. And if you’d like to put your newfound knowledge of big data analytics into practice, explore our online dashboard tool.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Sisense

MAY 18, 2021

These visuals are often used to build dashboards, which allow users to view crucial data all in one place, and they are customizable based on each user and their needs. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? "Count Impressions, in real time!" " "Show me Clicks and the count of Facebook Fans!" Why doesn't everyone do that already?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 28, 2011

Let us banish them to the land of " oh yes that was cute when our intern measured that when we first got a web analytics tool, but don't be silly, our dashboards don't contain that anymore." Let us not make them the center of our web analytics existence. Conversation Rate. Social Media is all the rage. " Sad.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

APRIL 23, 2012

If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? "OMG we spend mmm millions on TV, Radio and Magazines trying to create demand by interrupting people. When your digital dashboard measures Likes/Followers/+1s, what are you incentivizing your Agencies to do?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

FEBRUARY 9, 2015

This can possibly make a good module in your tactical dashboard (we'll see cooler stuff we can add to our strategic dashboards later in this post). My favourite method is to use the Traffic Dashboard report in Compete (as I'd mentioned in my post on data visualization strategies and examples ).

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. Economic Value (EcV) is the value of short and long-term revenue and cost savings.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167