Smart Data Collective

JUNE 24, 2021

It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools. HubSpot has a list of content marketing analytics tools worth exploring , which include: HubSpot Marketing Analytics and Dashboard Software Google Analytics Buffer SimilarWeb Hotjar Semrush Moz.

Marketing 87

Marketing Strategy Analytics Marketing Analytics 87

Jen Stirrup

JANUARY 2, 2020

I have added some guidelines for using Power BI with marketing and sales data. These are general principles, and I hope it’s useful to people who produce business intelligence dashboards in these areas. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics.

Business Intelligence 75

Business Intelligence Analytics Sales Big Data 75

Smart Data Collective

JULY 11, 2022

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

datapine

AUGUST 14, 2019

The use of machine learning, predictive analytics, and various data connectors that enable the user to work with enormous amounts of databases, flat files, marketing analytics, CRM, etc., Let’s get started. Exclusive Bonus Content: Download Our Free Data & Science Checklist!

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

MARCH 30, 2022

Step #3 — Select an E-commerce Platform with a Great Analytics Dashboard. You want to make sure that it has a great analytics dashboard, which is going to make it easier to optimize your business. Ideally, you will also be able to integrate tools like Google Analytics to make more nuanced insights.

Analytics 116

Analytics Cost-Benefit Testing Dashboards 116

Jen Stirrup

SEPTEMBER 19, 2019

In this session, we will look at common marketing scenarios for analytics, and how they can be implemented with the Microsoft Data Platform. Analytics for Sales – what numbers do they need on a sales dashboard, why, and what do they say? Power BI and Marketing Data. What kind of applicable analytics will we cover?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Ontotext

JANUARY 6, 2022

As part of our work on the Transparency EKG project, we will integrate and interlink more data in such a semantic model, add more data quality checks and create a data quality dashboard. It will also empower the creation of new energy market analytics products, beyond the canned charts and reports available at ENTSO-E Transparency Platform.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Smart Data Collective

JANUARY 26, 2022

But things have changed, and seamless software dashboards give critical team members real-time access to the most recent data. Increased Marketing Potential. Legal marketing analytics can also help legal professionals to comprehend their ideal client. Improved Insurance Claim Processing.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

datapine

FEBRUARY 17, 2023

White labeling and embedding analytics tools and methodologies enhance interpretive capabilities, solve targeted challenges, address risks, and offer personalized real-time analytical solutions through smart modern real-time dashboard tools. White Label BI Components A white label analytics platform has many components.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Smart Data Collective

SEPTEMBER 30, 2021

However, you will only get more value by leveraging analytics if you know what metrics to focus on. Some of the most important Instagram stories variables that you need to look at and integrate with your analytics dashboard include: Impressions Link clicks Replies Profile visits.

Analytics 103

Analytics Marketing Sales Metrics 103

datapine

MAY 28, 2019

If you work in finance, financial analytics will be the backbone of your operations. On the other hand, if you’re in the HR industry, then an HR dashboard could be the best answer you’re looking for. After deciding to implement a business analytics project with the help of a data dashboard , their efficiency skyrocketed.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them. A small reason is that you are likely creating graphs like these every single day for your dashboards.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

JUNE 6, 2007

Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Andrew White

JANUARY 11, 2021

Remember, it’s not about how many records were cleaned up or how many dashboards were generated, it’s about how much of an impact on the outcome the worm of D&A has that counts. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew. Would you agree?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Sisense

JUNE 15, 2021

You already have tons of data to help you track key performance indicators, calculating ROI on various campaigns, the success rates of ads and pieces of content, and more, but the right infused analytics will allow you to do more with your data without going back to IT or technical team members to help you.

Analytics 52

Analytics Data-driven Marketing Key Performance Indicator 52

datapine

DECEMBER 4, 2019

Why is mobile becoming pervasive can be simply explained by the rapid expansion and implementation of tablets, laptops and mobile devices on which users can access analytics easily, without the need of being physically present in a company. Graph analytics has revolutionized business intelligence.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212