Smart Data Collective

DECEMBER 17, 2021

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 93

Marketing Analytics Marketing Data-driven Analytics 93

Smart Data Collective

MARCH 27, 2020

The auto insurance industry has always relied on data analysis to inform their policies and determine individual rates. With the technology available today, there’s even more data to draw from. The good news is that this new data can help lower your insurance rate. Demographics. This includes: Age. Type of Vehicle.

Insurance 107

Insurance Measurement Risk Cost-Benefit 107

Smart Data Collective

MAY 13, 2022

There are many reasons big data has become a double-edged sword for businesses. Many companies are using data analytics to monitor their employee productivity and other behavior. It can be even more beneficial than using big data for recruiting. This is an area where big data can help immensely.

Data-driven 108

Data-driven Big Data Software Data Analytics 108

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Guide to Creating a Big Data Strategy.

Data-driven 86

Data-driven Big Data Metrics Strategy 86

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Cloudera

AUGUST 6, 2021

This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. Data Strategy. Data and decision culture.

Data-driven 104

Data-driven B2B Data Strategy Strategy 104

CIO Business Intelligence

APRIL 8, 2024

Two US lawmakers have proposed a draft bipartisan data privacy legislation, poised to overhaul the current data privacy landscape, with significant implications for businesses across various sectors. The proposed privacy act’s impact is further magnified by the global trend towards data privacy legislation.

Measurement 83

Measurement Advertising Data-driven Data Collection 83

Rocket-Powered Data Science

MARCH 19, 2021

How to make smarter data-driven decisions at scale : [link]. The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. A lot has changed in those five years, and so has the data landscape. But if they wait another three years, they will never catch up.”

Internet of Things 259

Internet of Things Analytics IoT Prescriptive Analytics 259

Smart Data Collective

AUGUST 31, 2020

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. You shouldn’t limit yourself to using data analytics in your SEO strategy.

Data-driven 85

Data-driven Marketing Big Data Broadcasting 85

Jet Global

SEPTEMBER 29, 2021

The Importance of Data-Driven Finance Leaders. To meet this shift in roles, the new breed of Finance leader is increasingly becoming data-driven, combining quality data drawn from multiple sources to put strategic decisions in context and choose the highest-impact business direction.

Data-driven 52

Data-driven Finance Data Collection Metrics 52

CIO Business Intelligence

JANUARY 3, 2023

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

Metrics 138

Metrics Measurement Recreation/Entertainment Data Collection 138

Rocket-Powered Data Science

JULY 13, 2023

Data is more than just another digital asset of the modern enterprise. So, what happens when the data flows are not quarterly, or monthly, or even daily, but streaming in real-time? Well, it soon became clear that the real problem was the reverse: how can we have our business move at the speed of our data?

Analytics 167

Analytics Machine Learning Data Science Deep Learning 167

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. Introduction. You’ve got a new boss.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Smart Data Collective

MAY 25, 2023

We live in a digital age, where data is the new currency. Every day, a massive amount of information is generated, processed, and stored, and it is critical for everyone who offers their services online to prioritize privacy and ensure responsible data practices. Then adhere to data ethics. Don’t want to mess things up?

Data Collection 84

Data Collection Measurement Data-driven Risk 84

Smart Data Collective

DECEMBER 9, 2021

Decision making is a big part of running a business, and in today’s world, big data drives that decision making. The power of big data has become more available than ever before. Big data has been highly beneficial to business. Data is one of the most important resources for any business. Understand Your Business.

Big Data 128

Big Data Data-driven Key Performance Indicator Testing 128

Smart Data Collective

NOVEMBER 1, 2023

Data analytics offers a number of benefits for growing organizations. While there are multiple ways to better your team’s performance, utilizing employee productivity data is among the most effective. Discussed below are six ways to use data to improve employee performance.

Metrics 86

Metrics Measurement Data-driven Optimization 86

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

CIO Business Intelligence

AUGUST 18, 2023

Defined as quantifiable and objective behavioral and physiological data collected and measured by digital devices such as implantables, wearables, ingestibles, or portables, digital biomarkers enable pharmaceutical companies to conduct studies remotely without the need for a physical site.

Measurement 88

Measurement Data Quality Visualization Data Collection 88

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

Smart Data Collective

JULY 9, 2023

E-commerce businesses around the world are focusing more heavily on data analytics. There are many ways that data analytics can help e-commerce companies succeed. Understanding E-commerce Conversion Rates There are a number of metrics that data-driven e-commerce companies need to focus on. billion on analytics last year.

Optimization 73

Optimization Data Analytics Analytics Data-driven 73

Cloudera

APRIL 19, 2023

Data has become an essential driver for new monetization initiatives in the financial services industry. With the emergence of new technologies, including privacy enhancing techniques (PETs) that further protect the customer, monetizing data has become more accessible than ever before.

Data-driven 70

Data-driven Data Architecture Measurement Risk 70

datapine

MAY 2, 2023

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. The complex and ever-evolving nature of logistics makes it an essential use case for big data applications. Did you know?

Big Data 275

Big Data Cost-Benefit Internet of Things Optimization 275

O'Reilly on Data

JULY 28, 2020

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics.

Marketing 361

Marketing Experimentation Metrics Testing 361

Smart Data Collective

OCTOBER 16, 2023

This information, dubbed Big Data, has grown too large and complex for typical data processing methods. Companies want to use Big Data to improve customer service, increase profit, cut expenses, and upgrade existing processes. The influence of Big Data on business is enormous. Where does big data come from?

Big Data 101

Big Data IoT Cost-Benefit Advertising 101

datapine

DECEMBER 28, 2021

Statistics are infamous for their ability and potential to exist as misleading and bad data. Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! To get this journey started let’s look at the misleading statistics definition.

Statistics 363

Statistics Advertising Visualization Data mining 363

IBM Big Data Hub

MARCH 26, 2024

While ESG seeks to provide standard methods and approaches to measuring across environmental, social and governance KPIs, and holds organizations accountable for that performance, sustainability is far broader. How is sustainability managed—as an annual measuring exercise or an ongoing effort that supports business transformation?

Measurement 62

Measurement Metrics Strategy Reporting 62

Smart Data Collective

MAY 4, 2023

UMass Global has a very insightful article on the growing relevance of big data in business. Big data has been discussed by business leaders since the 1990s. Professionals have found ways to use big data to transform businesses. One thing that they need to do is collect data their business needs.

Data mining 77

Data mining Big Data Data-driven Measurement 77

IBM Big Data Hub

FEBRUARY 9, 2023

In our last blog , we delved into the seven most prevalent data challenges that can be addressed with effective data governance. Today we will share our approach to developing a data governance program to drive data transformation and fuel a data-driven culture. Don’t try to do everything at once!

Data Governance 77

Data Governance Business Objectives Strategy Data Quality 77

IBM Big Data Hub

NOVEMBER 14, 2023

Data monetization is a business capability where an organization can create and realize value from data and artificial intelligence (AI) assets. A value exchange system built on data products can drive business growth for your organization and gain competitive advantage.

Strategy 106

Strategy Cost-Benefit Data-driven Measurement 106

Smart Data Collective

AUGUST 29, 2020

Remote monitoring includes a wide range of functions, from offsite data collection to key tracking tools and even video-based monitoring, and though some of these tools are invasive, others can help boost productivity. The second key problem with surveillance-based productivity data is that it doesn’t measure the right things.

Measurement 126

Measurement Data-driven Metrics Data Collection 126

Rocket-Powered Data Science

JULY 21, 2023

By providing real-time data insights into all aspects of business and IT operations, Splunk’s comprehensive visibility and observability offerings enhance digital resilience across the full enterprise. From these data streams, real-time actionable insights can feed decision-making and risk mitigations at the moment of need.

Machine Learning 190

Machine Learning Metrics Reporting Internet of Things 190

CIO Business Intelligence

APRIL 14, 2022

The ability to provide transparent, data-driven insights and measure progress toward ESG commitments makes the technology leader critical to the success of any ESG strategy. Smarter operations through integrated data and analytics. Smarter operations through integrated data and analytics.

Strategy 102

Strategy Digital Transformation IoT Measurement 102

Cloudera

APRIL 20, 2022

As healthcare providers and insurers /payers worked through mass amounts of new data, our health insurance practice was there to help. One of our insurer customers in Africa collected and analyzed data on our platform to quickly focus on their members that were at a higher risk of serious illness from a COVID infection.

Insurance 98

Insurance Measurement Data Lake Risk 98

CIO Business Intelligence

OCTOBER 4, 2022

From delightful consumer experiences to attacking fuel costs and carbon emissions in the global supply chain, real-time data and machine learning (ML) work together to power apps that change industries. Data architecture coherence. Putting data in the hands of the people that need it.

Machine Learning 92

Machine Learning Data Architecture Uncertainty Data-driven 92

Smart Data Collective

OCTOBER 25, 2023

More companies are turning to data analytics technology to improve efficiency, meet new milestones and gain a competitive edge in an increasingly globalized economy. One of the many ways that data analytics is shaping the business world has been with advances in business intelligence. In a fast-paced, data-rich world.

Key Performance Indicator 94

Key Performance Indicator Business Intelligence Data-driven Metrics 94

CIO Business Intelligence

AUGUST 25, 2023

That’s when P&G decided to put data to work to improve its diaper-making business. Data-driven diaper analysis During the diaper-making process, hot glue stream is released from an automated solenoid valve in a highly precise manner to ensure the layers of the diaper congeal properly.

Predictive Analytics 95

Predictive Analytics IoT Manufacturing Analytics 95