Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI. It's the target for your KPI. Online, offline or nonline. Yet this structure rarely exists in companies.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. But don't make it your KPI.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Hence the importance of picking the right KPIs.

Data-driven 140

Data-driven Consulting Reporting Marketing 140