Data Science 101

JANUARY 15, 2020

Bias ( syatematic unfairness in data collection ) can be a potential problem in experiments and we need to take it into account while designing experiments. Some pitfalls of this type of experimentation include: Suppose an experiment is performed to observe the relationship between the snack habit of a person while watching TV.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Domino Data Lab

FEBRUARY 4, 2019

We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), and dig into details about where science meets rhetoric in data science. That body of work has much to offer the practice of leading data science teams.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. Can you do RM+RP+RT using TV?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site).

Marketing 166

Marketing Metrics Advertising Measurement 166