Occam's Razor

MAY 27, 2015

It is the quest to implement systems (usually massive) to collect data of all shapes and manner before all else. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. Climb up the ladder some more.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136