Remove Data Collection Remove Experimentation Remove Marketing Analytics Remove Testing
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The MarketingAnalytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136
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Web Analytics: An Hour A Day

Occam's Razor

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? Clicks and outcomes.