Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Galbraith eventually opted to publish Cuckoo’s Calling through an acquaintance of sorts. but the publishing industry failed to see it. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Insight

MARCH 27, 2019

It is done by artificially producing new data by applying transformations on an original dataset such as rotation, cropping, occlusion, etc. To address this problem, Google published AutoAugment last year, which discovers optimized augmentations for the given dataset using reinforcement learning. deepaugmentslides Colab tutorial: bit.ly/deepaugmentusage

Optimization 75

Optimization Cost-Benefit Modeling Strategy 75

Domino Data Lab

FEBRUARY 4, 2019

We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), and dig into details about where science meets rhetoric in data science. That body of work has much to offer the practice of leading data science teams. This is not that.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Keep in mind that data science is fundamentally interdisciplinary. Let’s look through some antidotes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. Eight Silly Data Things Marketing People Believe That Get Them Fired. PPS: I've mentioned one exception in the past.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

DECEMBER 12, 2016

You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. with responsibility for every facet of the entire company's data collection, data reporting and data analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

MAY 27, 2015

As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Experimentation & Testing (A/B, Multivariate, you name it). Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it. All the hard work seems to be worth it when I hold my third child in my hands.

Analytics 60

Analytics Metrics Marketing Dashboards 60