Remove Data Collection Remove Experimentation Remove ROI Remove Testing
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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

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Machine Learning Product Management: Lessons Learned

Domino Data Lab

Pete indicates, in both his November 2018 and Strata London talks, that ML requires a more experimental approach than traditional software engineering. It is more experimental because it is “an approach that involves learning from data instead of programmatically following a set of human rules.”

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What you need to know about product management for AI

O'Reilly on Data

The model outputs produced by the same code will vary with changes to things like the size of the training data (number of labeled examples), network training parameters, and training run time. This has serious implications for software testing, versioning, deployment, and other core development processes.

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Product Management for AI

Domino Data Lab

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

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Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Keep in mind that data science is fundamentally interdisciplinary. Let’s look through some antidotes.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. PPS: I've mentioned one exception in the past.

Marketing 166
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. If you blog that a short on-exit survey or a feedback button is a great way to collect voice of customer, I don't have to be lazy or hyper paranoid and wait for a convincing case study.

Analytics 118