Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools. La vita è bella.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

datapine

AUGUST 29, 2022

Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. Can you do RM+RP+RT using TV?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166