Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Let’s roll the clock back ~65 years. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

APRIL 29, 2013

PS: The phrase "real-time data analysis" is an oxymoron. Real-time data is super valuable if zero human beings are involved from data collection to action being taken. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site).

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection. How does any tool have access to your website or mobile app data? But in the lovely environment of the web there are a number of ways to collect your data.

Metrics 155

Metrics Reporting IT Advertising 155