Occam's Razor

JANUARY 12, 2015

Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Notice I did not say standard reports, those barely cross the bar of data puking. I said custom reports.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5: Reporting Squirrels vs. Analysis Ninjas.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 19, 2010

The post will end with a Web Analytics Measurement Framework. Point of confusion: Many web analytics tools, like Google Analytics , have a feature that encourages you to measure Goals. It is possible that some Analytics Tool Goals directly measure your business objectives or goals. This is a crude way to think about it but.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

APRIL 13, 2015

I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. In that context, Real-Time reports are an impressive feat of engineering by the team at Google. There is a difference between reporting and analysis.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Jet Global

MAY 1, 2023

But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. that gathers data from many sources. These tools prep that data for analysis and then provide reporting on it from a central viewpoint. These reports are critical to making decisions.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here?

Visualization 148

Visualization IT Strategy Key Performance Indicator 148