Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
Occam's Razor
APRIL 13, 2015
Having this data integrated into your site analytics behavior data means that you don't have to guess which of these groups/segments are more or less valuable. I also don't like the slew of metrics thrown at us in the standard report, hence I switch to the Comparison view and just pick the two metrics I want.
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