CIO Business Intelligence

FEBRUARY 7, 2024

Franchetti acknowledges that a KPI- and outcome-driven method is still appropriate for many technology rollouts, but “the organic approach is better for AI, so our deep software development subject matter experts can innovate without a targeted business outcome,” he says. “Of Today, 35% of our IT support is fully automated.

KPI 101

KPI Measurement Experimentation Finance 101

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Be data driven?" " ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! How do I choose well?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 24, 2018

The result is analytical strategies that are uninformed by reality, and driven new tool features, random expert recommendations and shiny objects ( OMG we have to get offline attribution! ). To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Then one day, a magic moment.

Analytics 93

Analytics Metrics Strategy Measurement 93

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape. 2 Solve for the Trinity. #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Incentives matter.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106