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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization. One report found that global e-commerce brands spent over $16.7 billion on analytics last year.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 109
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10 Technical Blogs for Data Scientists to Advance AI/ML Skills

DataRobot Blog

Savvy data scientists are already applying artificial intelligence and machine learning to accelerate the scope and scale of data-driven decisions in strategic organizations. Other organizations are just discovering how to apply AI to accelerate experimentation time frames and find the best models to produce results.

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Bringing an AI Product to Market

O'Reilly on Data

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. Don’t expect agreement to come simply.

Marketing 362
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). However, joint optimization is possible by increasing both $x_1$ and $x_2$ at the same time.

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DataOps Observability and Automation to the Rescue!

DataKitchen

Data Team members, have you ever felt overwhelmed? At DataKitchen, we’re trying to give people the tools and best practices to help them succeed with data and keep their job enjoyable and rewarding. With DataOps, data teams can ship data analytics systems faster and more confidently. So don’t wait any longer.

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DS Smith sets a single-cloud agenda for sustainability

CIO Business Intelligence

Much of our digital agenda is around data. The migration, still in its early stages, is being designed to benefit from the learned efficiencies, proven sustainability strategies, and advances in data and analytics on the AWS platform over the past decade. Before we were quite fragmented across different technologies.