Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Guide to Creating a Big Data Strategy.

Data-driven 86

Data-driven Big Data Metrics Strategy 86

CIO Business Intelligence

JUNE 9, 2023

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116

Strategy Management Key Performance Indicator ROI 116

datapine

APRIL 12, 2023

In other words, incremental sales are a KPI or method used to interpret the financial outcomes of your marketing efforts to make informed resource allocation decisions and drive growth. Your Chance: Want to boost your incremental sales using data? Incremental sales, at its core, relate to each of these three areas and more.

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. They need to make quick and informed decisions.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. Introduction. You’ve got a new boss.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JULY 6, 2015

There is a ton of pressure to show ROI, in 24 hours (!!). Remember, there was little data to know what worked – hence what might have worked in the past was repeated. We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Thing One. So on, and so forth.

Measurement 158

Measurement Marketing Metrics Strategy 158

IBM Big Data Hub

JANUARY 15, 2024

“Co-create with IBM” Aligned with the original guidance from the National Financial Regulatory Administration of China on digital transformation and driven by strategic development needs, BoB-Cardif Life formulated a five-year plan. The plan aimed to address digital transformation along with a digital construction plan for 2023.

Digital Transformation 73

Digital Transformation Insurance Optimization ROI 73

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

datapine

JUNE 7, 2022

1) Misleading Data Visualization Examples. 3) The Impact Of Bad Data Visualizations. But while that may be the case, people are duped by data visualizations every day. Bad data visualizations come in many forms, with some more obvious than others. Your Chance: Want to create your own data visualizations for free?

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

Big Data 107

Big Data IT Data-driven Sales 107

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. These reports aim at informing managers of different aspects of the business, in order to help them make better-informed decisions. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

CIO Business Intelligence

SEPTEMBER 11, 2023

Their tactics range from formal presentations, customized classes, hands-on demonstrations, and immersive experiences, to informal, periodic conversations. Digital-first and data/AI are the two key pillars of TIAA’s business strategy and a core part of its broad tech transformation. The payoff can be significant. “We

Digital Transformation 135

Digital Transformation ROI Strategy Technology 135

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The average company receives $10.66

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

Smart Data Collective

DECEMBER 17, 2021

Business Intelligence is the collection, storage, analysis, and reporting of data to make better business decisions. It can refer to predictive analytics or even “big data.” Business Intelligence is the process of using raw data and analyzing it to get insights into a company’s performance.

Business Intelligence 93

Business Intelligence Cost-Benefit Dashboards Interactive 93

CIO Business Intelligence

NOVEMBER 18, 2022

However, it can be challenging to measure the business value associated with each type of cloud resource based on performance, availability, and other factors. For example, if the goal is to reduce hot storage, a KPI must be defined to meet the efficiency objective and deliver value creation—and it must be measured.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. The simple answer is no.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

IBM Big Data Hub

SEPTEMBER 6, 2023

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. More accurate measurement of KPIs: Digital campaigns generate more data than humans can keep up with, which can make measuring the success of marketing initiatives difficult.

Marketing 84

Marketing Technology Advertising ROI 84

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 104

Optimization IT Big Data Cost-Benefit 104

Octopai

JULY 11, 2022

BAAAAAAAAD data. Okay, maybe “less-than-stellar-quality” data, if you want to be PC about it. But you see the “way-less-than-stellar” impact this data is having on your ostensibly data-driven organization. Tie data quality directly to business objectives. Better data quality? It’ll be worth it.).

Data Quality 79

Data Quality Strategy Business Objectives Sales 79

datapine

MARCH 27, 2019

We’re living in the midst of the age of information, a time when online data analysis can determine the direction and cement the success of a business or a startup that decides to dig deeper into consumer behavior insights. By managing customer data the right way, you stand to reap incredible rewards.

Management 129

Management Data-driven Dashboards Visualization 129

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data).

Measurement 128

Measurement Metrics Analytics Marketing 128

Anmut

APRIL 6, 2023

Data is becoming an increasingly important driver of business success, and organisations are recognising the need to manage and leverage their data effectively. However, achieving a high level of data maturity can be a challenging journey. What is a Data Maturity Assessment? How do you do a Data Maturity Assessment?

Cost-Benefit 52

Cost-Benefit Data Quality Data Governance Measurement 52

CIO Business Intelligence

JUNE 12, 2023

COBIT is an IT management framework developed by the ISACA to help businesses develop, organize, and implement strategies around information management and IT governance. Later, in the 2000s, the ISACA developed version 3, which brought in the IT management and information governance techniques found in the framework today.

Risk Management 94

Risk Management Strategy Digital Transformation Enterprise 94

O'Reilly on Data

MARCH 31, 2020

AI products are automated systems that collect and learn from data to make user-facing decisions. All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. Why AI software development is different.

Management 332

Management Machine Learning Experimentation Metrics 332

datapine

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. We are indeed living in a time rich in invaluable digital data. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company.

Dashboards 149

Dashboards Reporting KPI Metrics 149

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

CIO Business Intelligence

APRIL 13, 2023

Gartner projects that spending on information security and risk management products and services will grow 11.3% But despite those expenditures, there have already been at least 13 major data breaches, including at Apple, Meta and Twitter. to reach more than $188.3 billion this year.

IT 111

IT Cost-Benefit Risk Consulting 111

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. These are all great reasons to use big data in marketing. But for accurate modeling, you need lots of reliable data. What is Social Media Data?

B2B 126

B2B Sales Marketing Big Data 126

bridgei2i

JUNE 23, 2021

Enterprise AI harnesses advanced artificial intelligence techniques to deliver organizational data, knowledge, and information. Integrating enterprise AI into the business platform enables companies to identify trends in data sets for process automation, sales and business forecasting, and automated insights. Compliance.

Strategy 52

Strategy Enterprise Key Performance Indicator ROI 52

Sisense

JUNE 24, 2021

The proliferation of information, data, technology, and digital platforms means that the ability to leverage learning and education solutions has evolved dramatically in recent years. A recent study by Learning Pool revealed 76% of mature metrics practices are enabled by technology that integrates data from multiple sources.

Analytics 83

Analytics Measurement Dashboards Optimization 83

IBM Big Data Hub

NOVEMBER 30, 2023

Create a compelling careers page: Build an organized and informative careers page on the company website. Measure impact: Use analytics and metrics to assess the effectiveness of branding efforts. Highlight the unique benefits, opportunities, and culture. Describe the application process.

Strategy 67

Strategy Cost-Benefit Consulting Data-driven 67

Alation

NOVEMBER 4, 2022

In business, data-based goals tend to be very tangible. Perhaps you want to boost your ROI or CAGR, or reduce the time your analysts spend accessing and leveraging data. Yet other goals seem a little aspirational and harder to quantify, but that doesn’t mean they’re not measurable — or achievable. What data is being used?

Digital Transformation 52

Digital Transformation Cost-Benefit Insurance Machine Learning 52

Alation

JANUARY 10, 2023

And implementing a data catalog is no different. From helping analysts search and find the data they need to promoting data as an asset, there are many ways data catalogs can add value to your organisation. Three reasons companies adopt a data catalog. Starting a data strategy journey.

ROI 52

ROI Data Lake Strategy Data-driven 52

Smart Data Collective

JANUARY 30, 2023

Desperate times call for smart measures, which we’ve discussed and decided to present to you. When used appropriately, it can significantly improve your overall ROI. Mind you, your competition is already using AI-driven mixed reality for training purposes, quality assessment, hiring new software engineers, and many other uses.

Software 97

Software Strategy Testing Advertising 97