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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

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The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 107
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

Sales 176
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Augmented Analytics Can Improve Results from Tally Solution!

Smarten

Adding analytics to your Tally solution will make it easy for your users to analyze data and get results without learning complex analytical systems or being frustrated by new tools, navigation techniques and data structures.’ You want to improve return on investment (ROI) and reduce total cost of ownership (TCO).

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Best Dashboard Ideas & Design Examples To Boost Your Business Success

datapine

The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. 1) Marketing KPI Dashboard. The Value Of Different Dashboard Ideas & Designs.