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Glossary of Digital Terminology for Career Relevance

Rocket-Powered Data Science

Computer Vision: Data Mining: Data Science: Application of scientific method to discovery from data (including Statistics, Machine Learning, data visualization, exploratory data analysis, experimentation, and more). They provide more like an FAQ (Frequently Asked Questions) type of an interaction.

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. We must therefore maintain statistical rigor in quantifying experimental uncertainty. In this post we explore how and why we can be “ data-rich but information-poor ”. And an LSOS is awash in data, right?

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

This post considers a common design for an OCE where a user may be randomly assigned an arm on their first visit during the experiment, with assignment weights referring to the proportion that are randomly assigned to each arm. An option that can sometimes work is to use only the data from users assigned in the final epoch.

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LSOS experiments: how I learned to stop worrying and love the variability

The Unofficial Google Data Science Blog

Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant. The result is that experimenters can’t afford to be sloppy about quantifying uncertainty. At Google, we tend to refer to them as slices.