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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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How Do Super Rookies Start Learning Data Analysis?

FineReport

For super rookies, the first task is to understand what data analysis is. Data analysis is a type of knowledge discovery that gains insights from data and drives business decisions. One is how to gain insights from the data. Data is cold and can’t speak. From Google. There are two points here.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

In each case, users engage with the service at will and the service makes available a rich set of possible interactions. But the fact that a service could have millions of users and billions of interactions gives rise to both big data and methods which are effective with big data. A consequence of the LSOS business model?

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Business Intelligence System: Definition, Application & Practice

FineReport

In addition, data warehouse provides a data storage environment where data onto multiple data sources will be ETLed(Extracted, Transformed, Dunked) , cleaned up, and stored on a specific topic, indicating powerful data integration and maintenance capabilities of BI. Data Analysis. Data Mining.

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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

In this article we cover explainability for black-box models and show how to use different methods from the Skater framework to provide insights into the inner workings of a simple credit scoring neural network model. The interest in interpretation of machine learning has been rapidly accelerating in the last decade.

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