Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages.

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Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

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Smart Data Collective

AUGUST 31, 2021

Google came up with its Trends page , a data mining page where marketers can find how successful their keyword ideas are in the industry. Data analytics plays a lesser role in this area, but can still be quite important. Run A/B tests as often as possible. Are you performing split tests on your content?

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