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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. Then, you transform this data into a concise format.

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Biggest Trends in Data Visualization Taking Shape in 2022

Smart Data Collective

Data Virtualization can include web process automation tools and semantic tools that help easily and reliably extract information from the web, and combine it with corporate information, to produce immediate results. How does Data Virtualization manage data quality requirements? Prescriptive analytics.

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What Is Data Intelligence?

Alation

What Is Data Intelligence? Data intelligence is a system to deliver trustworthy, reliable data. It includes intelligence about data, or metadata. IDC coined the term, stating, “data intelligence helps organizations answer six fundamental questions about data.” Yet finding data is just the beginning.

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Four starting points to transform your organization into a data-driven enterprise

IBM Big Data Hub

IBM Cloud Pak for Data Express solutions offer clients a simple on ramp to start realizing the business value of a modern architecture. Data governance. The data governance capability of a data fabric focuses on the collection, management and automation of an organization’s data. Start a trial. AI governance.

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A Guide to Data Analytics in the Travel Industry

Alation

Ethical data management requires travel organizations to go beyond the minimum baseline requirements of data privacy and protection law and focus on building trusting relationships that ensure data trustworthiness. How is data analytics used in the travel industry?

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. where performance and data quality is imperative? Yes, prescriptive and predictive analytics remain very popular with clients.