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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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Unlocking the Power of AI with a Real-Time Data Strategy

CIO Business Intelligence

This has also accelerated the execution of edge computing solutions so compute and real-time decisioning can be closer to where the data is generated. AI continues to transform customer engagements and interactions with chatbots that use predictive analytics for real-time conversations. Artificial Intelligence, IT Leadership

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Top 3 Ways that Predictive Analytics Can Impact Business Outcomes

TreehouseTechGroup

When data analytics, statistical algorithms, and machine learning come together, this super-power, also called predictive analytics, becomes a capability that can have a huge impact on business decisions and results.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

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Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

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5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

Matt Shealy of Tweak Your Biz shared some great tips for using big data with email marketing: Big data helps with personalizing email campaigns. Big data makes companies more responsive to customers. Big data helps aid predictive analytics so companies can prepare for future trends.

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Sport analytics leverage AI and ML to improve the game

CIO Business Intelligence

Improving player safety in the NFL The NFL is leveraging AI and predictive analytics to improve player safety. Like other data-driven initiatives, Souza says Digital Athlete uses data rather than hunches and instinct to understand what’s happening on the field during games and practices.