article thumbnail

Understanding BI Tools in Today’s Market

Smarten

Find out how business intelligence and analytics technology can support your enterprise and engage the experts to help you choose an approach.’ This approach typically focuses on descriptive analytics based on historical data to answer the question “What happened?” What is Business Intelligence? or What is happening?

article thumbnail

What Is The Difference Between Business Intelligence And Analytics?

datapine

While BI tells you what has happened in the past and what is happening now (descriptive analytics), BA tells you what will happen in the future (predictive analytics). Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset.