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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Prescriptive analytics is the application of testing and other techniques to recommend specific solutions that will deliver desired business outcomes. Simplilearn adds a fourth technique : Diagnostic analytics: Why is it happening? Examples of business analytics. San Jose Sharks build fan engagement.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

An electrical engineer can use prescriptive analytics to digitally design and test out various electrical systems to see expected energy output and predict the eventual lifespan of the system’s components. Diagnostic analytics: Diagnostic analytics helps pinpoint the reason an event occurred.

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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

There are other dimensions of analytics that tend to focus on hindsight for business reporting and causal analysis – these are descriptive and diagnostic analytics, respectively, which are primarily reactive applications, mostly explanatory and investigatory, not necessarily actionable.

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What Is Embedded Analytics?

Jet Global

Leading research and consultancy company, Gartner describes the path that businesses take as they move to higher levels: Descriptive Analytics: Describe what happened (e.g., Diagnostic Analytics: No longer just describing. Predictive Analytics: If x, then y (e.g., sales went up, and here’s a chart depicting that trend).