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Incorporating Artificial Intelligence for Businesses : The Modern Approach to Data Analytics

BizAcuity

85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: Marketers also have access to several AI softwares to save time and optimize their work at every step of the funnel. Content writing, copywriting, video analytics and customer reinvestment, all have AI applications now.

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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Another way of saying this is: given some desired optimal outcome Y, what conditions X should we put in place.