Occam's Razor

AUGUST 11, 2014

Data above is for a B2B website with no ecommerce. Finally, my bff Page Value shows how much money a give page made for us (it works both for ecommerce and non-ecommerce websites). Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. to $2.75!

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Jet Global

MARCH 10, 2020

As a B2B technology implementation specialist, he works closely with companies to explore tech-driven opportunities and obstacles standing in front of them. But that doesn’t explain why Sears couldn’t just shift the immense resources it already had into an ecommerce environment or how Amazon beat them at their own game.

Digital Transformation 69

Digital Transformation Big Data B2B Data-driven 69

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

CIO Business Intelligence

MAY 10, 2023

Zuellig Pharma has also created eZRx, a B2B eCommerce platform for buying and selling healthcare products, and eZHealth, an app that offers patients access to comprehensive healthcare services.

Enterprise 52

Enterprise Digital Transformation Internet of Things B2B 52

Sisense

FEBRUARY 9, 2021

Specialty food purveyor Soft Stuff pivoted from B2B to B2C in 2020, right at the start of COVID-19; this is its first Valentine’s Day under pandemic conditions. He’s written for Amazon, CB Insights, and others, on topics ranging from ecommerce and VC investments to crazy product launches and top-secret startup projects.

Data-driven 98

Data-driven B2B Marketing Reporting 98

CIO Business Intelligence

FEBRUARY 20, 2023

Candidates must then successfully pass the Salesforce B2B Solution Architect exam, which tests their ability to architect and drive multicloud B2B solutions that deliver business value for the customer. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 67

Consulting B2B Cost-Benefit Sales 67

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B ROI 162

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” Chatbots for conversational ecommerce and troubleshooting. or “That was a great experience.” It can be compared to a mind reader in a sense.

Big Data 65

Big Data Cost-Benefit B2B Sales 65

Occam's Razor

SEPTEMBER 15, 2014

If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. You've looked at ecommerce already and noticed some ecommerce is there, but not enough. ecommerce 4.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. If this was an ecommerce website I would typically create one segment as a little bonus for the client.

Reporting 139

Reporting Metrics Strategy Measurement 139

Smart Data Collective

SEPTEMBER 6, 2020

Data analytics is revolutionizing the future of ecommerce. A growing number of ecommerce platforms have expressed the benefits of data analytics technology and incorporated them into their solutions. How much of a role will big data play in ecommerce? Experts forecast that ecommerce providers will spend $6.2

B2B 107

B2B Data Analytics Analytics Cost-Benefit 107

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Let me explain. Zero results via search. Your Turn | Ideas To Impact Your Bottom-line Today. Email it to the CMO.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. I'm trying to see if I bump into my company's ads (display, text, any other type).

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

JUNE 11, 2014

From B2C to B2B. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. And when I'm ready to buy, the Hermès ecommerce website awaits ready to delight and deliver an amazing experience while taking my money. From bras to dresses.

Marketing 150

Marketing Strategy Sales IT 150

CIO Business Intelligence

MARCH 15, 2023

Instead, Satyanath focused on customer-facing solutions, creating an engineering team that “is now around 50 people strong,” to build a range of products, “including the most critical technology piece — the ecommerce platform,” he says. But the in-store experience relied on separate tech. “The

B2B 93

B2B Sales Technology Digital Transformation 93

CIO Business Intelligence

JUNE 27, 2023

Most likely, it’s because last-mile logistics and delivery have not kept up with the growth of ecommerce channels that exploded during the pandemic. Have you ever wondered when a package will arrive and hope you’ll be home when it gets there? Or, why it didn’t arrive at all? Milkman Technolgies Digital Transformation

B2B 89

B2B KPI Digital Transformation Interactive 89

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. So on, and so forth. Most of you already measure the heck out of this. (If If you don't, go back one step.). Only a handful of you measure micro-outcomes.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 30, 2013

The average conversion rate for a typical top ecommerce site is around 2%. That means you'll have to care about your macro-outcome, the ecommerce conversion or your lead submitted conversion or donation made to your non-profit conversion. It is the only way to win big. And sadly we are not at the top, so we tend to do worse.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Getting people to just show up to our digital existence or just sending them email is not the point of what we do.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

MARCH 10, 2015

Even if you don't do ecommerce, even if your name is not Amazon. Every kind of lead gen online to offline life cycle (students applying to your university online to the most long and complex B2B lead to conversion cycle). It would be criminal not to. This is as much as marketing problem as anything else. And so much more.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience? We know the optimization that is required.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

DECEMBER 12, 2016

They only want to throw up a one page lead-gen form if they are B2B. Solving for just an ecommerce order or just a lead or just a donation is ok in the sense that all these things drive short-term success for their individual businesses. They only want to sell, if they are an e-commerce website.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JANUARY 24, 2011

So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example. Not through data pukes. It is easy and it is hard.

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shopbop: (Luxury) Ecommerce and Branding Done Right! John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. Innocent: Passionate Copy and Heart-warming Visual Design. ~

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

APRIL 21, 2014

As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Josh Thomas. Thanks for everything you're doing for the community. Hello Josh. Rampant Speculation.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Bigamy is vastly overrated. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. You can of course do ecommerce/lead gen. I mention CPG because of all other types of businesses in the world they should have something interesting to say! Something we would love to see in our newsfeed every day. Don't stop there. Now, check out my beloved Seventh Generation. Almost no shouting.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

JANUARY 6, 2010

It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). That number will allow you to measure your campaigns with a level of accountability that will be supremely awesome. If you do nothing else on this list (I hope it does not come to that), please make sure you do this item.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! We make love to 'em all! One thing you'll read here that you'll read no where else?

Analytics 71

Analytics Metrics Measurement Testing 71

CDW Research Hub

JUNE 12, 2020

to support either a B2B or B2C model. SPA Reference Storefront. Speaking of the interface, v9.1 has a new reference storefront available. Actually, two storefronts—“Emerald” and “Sapphire” are included in v9.1 The stores are Single Page Application (SPA) written in React with downloadable PWA support.

B2B 52

B2B Consulting Machine Learning Interactive 52

Occam's Razor

AUGUST 12, 2013

" In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You can do attribution modeling uniquely and optimize your marketing efforts just for an ecommerce transaction. Just to be conservative. Look at your own Time Lag report, come up with your own number.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play). jetBlue shares its efforts building playgrounds, fund raising, and autism. All on YouTube.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JULY 22, 2013

But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%. It does not stop at getting the first B2B contract. And yes, conversion it is important ( but you should not obsess about it ). It judges everything by its ability to bring in money. Again, important. Go, win big.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left). A delightful mess. Leaders has to carry. Forget that.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160