Smart Data Collective

NOVEMBER 2, 2022

Having a quality, fun website that is easy-on-the-eye is vital for attracting visitors and then converting them into regular customers. It can help increase sales, reach more interested prospects, gain insights, and strengthen customer relationships. There are a number of benefits of using AI for improved targeting. Implement CRM.

Advertising 129

Advertising Cost-Benefit Marketing Broadcasting 129

CIO Business Intelligence

MAY 28, 2022

The novelty of ecommerce and digital services has officially worn off. If the pandemic made us realize anything about the way our global marketplace works, it’s that online shopping and services are now an essential part of daily life. However, as web-based markets and platforms have grown, so have customer expectations.

Reporting 116

Reporting Risk Finance IT 116

CIO Business Intelligence

MAY 26, 2022

The novelty of ecommerce and digital services has officially worn off. If the pandemic made us realize anything about the way our global marketplace works, it’s that online shopping and services are now an essential part of daily life. However, as web-based markets and platforms have grown, so have customer expectations.

Reporting 103

Reporting Risk Finance IT 103

CIO Business Intelligence

MAY 31, 2022

In an age where every brand is considered a digital brand because the customer’s main touchpoint is a mobile application, the CIO is the head of product and Chief Marketing Officer at the same time. Top-of-mind questions for this individual will always revolve around customer experience: How do I protect brand equity?

Testing 137

Testing Software Reporting Marketing 137

CDW Research Hub

OCTOBER 14, 2020

Use our tips to help you prepare for a unique holiday shopping season where customers are more apt to use alternative shopping methods such as online shopping and curbside pickup. Evaluate how your customers shop: Identify which shopping method best matches your business’ goals and focus on marketing that experience.

Strategy 52

Strategy Marketing Optimization Sales 52

Smart Data Collective

JUNE 16, 2022

Businesses have been using websites to reach customers for nearly 30 years. This has in turn increased the demands of customers using modern websites. It’s the promise of what you’ll provide, including customer service and products or services. The first websites predated modern analytics technology.

Analytics 96

Analytics Testing Visualization Analytics Technologies 96

Smart Data Collective

SEPTEMBER 13, 2022

Shopify- An example of a SaaS eCommerce platform is Shopify. It gives the customer entire shopping cart software and hosting infrastructure, allowing enterprises to launch an online shop in a snap. SaaS apps rate highly in terms of both business and customer satisfaction. Examples of SaaS. 4) Collaboration.

Cost-Benefit 102

Cost-Benefit Data Processing Software Data-driven 102

Occam's Razor

APRIL 13, 2015

Custom Dimensions: Deeper Unique-You Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Custom Alerts: Get Your Known Unknowns! Shopping Behavior Analysis: Funnel Your World! ##. Custom Dimensions: Deeper Unique-You Analysis. Affinity & In-Market Segments: Understand Your People Better.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

JUNE 4, 2018

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. youarekillingme.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

AWS Big Data

MARCH 20, 2023

By combining the human connection of physical shopping with the scale, ease, and selection benefits of Ecommerce, Poshmark makes buying and selling simple, social, and sustainable. Improving CX is a well-known guideline to attract and retain customers and thereby increase the market share.

Analytics 52

Analytics Slice and Dice Data Processing Data Lake 52

Smart Data Collective

SEPTEMBER 9, 2022

Data-driven ecommerce companies have a strong advantage over their competitors. As we stated before, data-driven marketing strategies are extremely valuable for ecommerce companies. What kind of ROI can big data offer for the ecommerce sector? You can transfer data about the customers (their names and necessary addresses).

Data-driven 138

Data-driven Big Data ROI Manufacturing 138

CIO Business Intelligence

MARCH 15, 2023

One of the biggest challenges confronting retailers today is ensuring convergence between customers’ traditional in-store shopping experience and their digital journey, thereby delivering a seamless customer experience (CX). There was also clarity that we would own everything that was customer facing.

B2B 95

B2B Sales Technology Digital Transformation 95

CIO Business Intelligence

JUNE 27, 2023

Most likely, it’s because last-mile logistics and delivery have not kept up with the growth of ecommerce channels that exploded during the pandemic. Without it, customer loyalty wanes. Post-pandemic online buying patterns favor lean, green shopping Consumer expectations of online shopping continue to grow as everything goes digital.

B2B 91

B2B KPI Digital Transformation Interactive 91

Smart Data Collective

MAY 28, 2021

One of the most important benefits lies in understanding the customer journey and optimizing their experience to maximize conversions. Data Analytics is Important for Understanding Customer Behavior in eCommerce. This way, it is of utmost importance to be able to easily attract new customers and turn them into loyal ones.

Data Analytics 136

Data Analytics Analytics Big Data Measurement 136

Smart Data Collective

DECEMBER 15, 2022

The ecommerce industry is among those most benefiting from advances in AI. Therefore, it is no surprise that the market for AI-enabled ecommerce services is projected to be worth nearly $17 billion by 2030. Ecommerce giants like Amazon are finding creative ways to leverage AI. How AI Can Help Your Ecommerce Business Grow.

Advertising 134

Advertising Recreation/Entertainment Marketing Software 134

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JANUARY 28, 2013

John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. Sad, right? That is so sad.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. What are my customers telling me?) Note objectives, customer experience, suckiness. Go to the add to cart page. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Starting points to start valuable analysis from. Let's go!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? other stores/brands).

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

OCTOBER 22, 2008

Custom Reports! Motion Charts, Custom Reports, Advanced Segmentation are all in Public Beta (being released starting today, gradually to everyone in the next few weeks). You could also choose one of the above as a starting point, just click on Copy and then further customize them. Segment Precious Customers.

Analytics 105

Analytics Testing Reporting Metrics 105

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

MARCH 10, 2015

It is the acceleration of moving from tracking Visits to tracking People to tracking Customers. We can understand one person, and that person's behavior uniquely as they become a loyal customer. But, the salient point is that you can get the single view of your customers (subject to your prioritization, of course).

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145