IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

Strategy 63

Strategy Cost-Benefit Key Performance Indicator Marketing 63

Sisense

APRIL 17, 2020

In Monetizing Your Data , we look at digital transformation: the ways of turning data into new revenue streams and apps that boost income, increase stickiness, and help your company thrive in the world of Big Data. The first waves of digital transformation started decades ago and the ripples of this trend continue to be felt to this day.

Data Strategy 81

Data Strategy Strategy Digital Transformation Data Warehouse 81

CIO Business Intelligence

FEBRUARY 20, 2023

The most performant CRM system today, Salesforce is a core technology for digital business, and its associated applications and ecosystem help make it in a leading platform for those seeking a lucrative IT career. Salesforce skills are among the most sought-after in the IT industry and demand is soaring.

Consulting 62

Consulting B2B Cost-Benefit Sales 62

Jet Global

JUNE 30, 2020

Automation capabilities typically encompass technologies that move toward digitizing information and processes, and which reduce or eliminate dependencies across departments or locations. Many producers of consumer goods, for example, shifted to a hybrid “click-and-mortar” strategy as buying habits abruptly changed.

ROI 59

ROI Finance Uncertainty Cost-Benefit 59

bridgei2i

SEPTEMBER 16, 2020

PODCAST: AI for the Digital Enterprise. Episode 6: US Firms Eyeing AI-led Digital Transformation for Growth. US Firms Eyeing AI-led Digital Transformation for Growth. You’re listening to AI to Impact by BRIDGEi2i, a podcast on AI for Digital Enterprise. Listening time: 13 minutes. Subscribe Now. Transcript.

Digital Transformation 98

Digital Transformation Enterprise Sales Forecasting 98

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Digital Analytics Ecosystem: The Core Elements.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. I'm planning to cover the four different strategies at your disposal to collect benchmarks. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Yes, four!

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Digital Analytics: "Am I thinking right? " ~ Digital Careers: "How can I get a bigger salary? Digital Marketing: "What is amazing out there? I Got No Ecommerce.

KPI 124

KPI Metrics Measurement ROI 124

Smart Data Collective

SEPTEMBER 9, 2022

Data-driven ecommerce companies have a strong advantage over their competitors. As we stated before, data-driven marketing strategies are extremely valuable for ecommerce companies. What kind of ROI can big data offer for the ecommerce sector? All of this data has helped change the ecommerce sector for the better.

Data-driven 138

Data-driven Big Data ROI Manufacturing 138

Occam's Razor

AUGUST 11, 2015

If your digital analytics tool does not allow you to create these types of reports, ditch it before it gets you fired! Silly problem (and an ineffective strategy for the scrapers). Most Social strategies consist of spamming the fresh and moving from fresh to fresher to freshest. This is a good reminder. I hear you Gurus.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

BizAcuity

MARCH 31, 2022

As a result, finance, logistics, healthcare, entertainment media, casino and ecommerce industries witness the most AI implementation and development. By 2025, 80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance. AI Adoption and Data Strategy.

Data Analytics 52

Data Analytics Analytics Prescriptive Analytics Predictive Analytics 52

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. Pan-Commerce:: Second, very important thing to note is that you have to set up these, and more, goals regardless of if you have an ecommerce or non-ecommerce website. Most Analysts for ecommerce entities spend all their time with ecommerce data.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). The post also shares a total of seven complete modules to your digital analytics dashboards. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Always compute economic value !

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. How do you ensure that your can zig-zag with business strategy? Digital Marketing & Measurement Model. Why does your digital presence exist?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Yes, some of these things can help.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Digital Attribution's Ladder of Awesomeness. Digital Attribution's Ladder: Step Details. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution.

Metrics 146

Metrics Marketing Optimization Modeling 146

AWS Big Data

JUNE 21, 2023

Recommendation engine Recommendations are a common component in the search experience, especially for ecommerce applications. Our brand protection strategy focuses on four pillars: (1) Proactive Controls (2) Powerful Tools to Protect Brands (3) Holding Bad Actors Accountable (4) Protecting and Educating Customers.

Metrics 77

Metrics Measurement Modeling Dashboards 77

Occam's Razor

JANUARY 28, 2013

We are surrounded by incredible digital experiences. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. And it would be a solution that would rock because you created it rather than some consultant/"guru." The See – Think – Do Framework: Content Strategy. Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. Isn't it amazing?

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

MARCH 10, 2015

" My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " In fact, even the term digital analytics is too stifling. In fact, even the term digital analytics is too stifling. No digital. Moving us away from our digital only silo?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

DECEMBER 12, 2011

In fact a data driven life is sexiest digital life you can imagine. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Life does not have to be that scary. Let's do this! Checkout Abandonment Rate.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy! ."

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: Most companies hire a Web Analyst, Sr.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

FEBRUARY 7, 2011

If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. It is important to realize that there is one "predictive analytics" you can and should do if you are a largish ecommerce (outcomes) type website. But there is no alternative.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94