datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Smart Data Collective

APRIL 20, 2020

Smart marketers recognize that they need the latest big data tools to entice customers to make purchases. She stated that there are seven ways it will impact ecommerce models. A lot of companies have started to use big data to improve their marketing campaigns and make better and more informed decisions. So, go out and optimize!

Data-driven 88

Data-driven Optimization Strategy Big Data 88

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Another tip. Play with Enhanced Ecommerce Reports. See what I mean?

Analytics 109

Analytics Metrics Reporting Strategy 109

datapine

AUGUST 19, 2020

This is an inventory KPI that can make or break your business: if you do not have in stock what you sell online on your eCommerce platform, for instance, can considerably harm your business. It is a good indicator when it comes to efficient production planning, process, marketing, and sales management. c) Be data-driven.

Metrics 286

Metrics KPI Cost-Benefit Dashboards 286

Occam's Razor

AUGUST 11, 2014

(See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Data above is for a B2B website with no ecommerce. Finally, my bff Page Value shows how much money a give page made for us (it works both for ecommerce and non-ecommerce websites). Data below is for a non-ecommerce, B2B website.).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

FEBRUARY 10, 2016

Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). In each case we'll learn in detail how to set up the goal, what type of data might we get from it that will be of value and get tips on what actions we can take.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. Here are the ten hidden gems that we'll cover in this post: 1.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

CDW Research Hub

OCTOBER 14, 2020

With the holiday season quickly approaching, we’ve put together a list of things to consider before launching your marketing campaigns and decking the halls with boughs of holly. Evaluate how your customers shop: Identify which shopping method best matches your business’ goals and focus on marketing that experience.

Strategy 52

Strategy Marketing Optimization Sales 52

Smart Data Collective

DECEMBER 18, 2020

Google Analytics software is free to use and helps website owners and marketers alike to measure the traffic arriving from other sites and external sources to their own. The arrival of a flaw within arguably the world’s most advanced free-to-use website analytics engine is a huge concern for Google and eCommerce business owners alike.

Analytics 83

Analytics Broadcasting Measurement Data Processing 83

Sisense

JULY 31, 2019

Luzern is an eCommerce platform and services offering, targeting brands who want to grow their online business via Amazon, D2C stores, and other marketplaces. Here are some tips on the approach we took to make take our dashboards to the next level with Sisense BloX: 1. How’d we do it? Start with the indicators.

Analytics 70

Analytics Dashboards Metrics Visualization 70

Occam's Razor

SEPTEMBER 9, 2013

I'm so excited about this because we can finally focus on people, multiple visits by the same person, the multiple media/marketing touch points for the same person and do some pretty cool cohort analysis. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Four different people.

Analytics 145

Analytics Metrics Marketing Reporting 145

Occam's Razor

JANUARY 2, 2013

But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It! If you are an Analyst, of any tool, check out the Bonus tips included to kick your efforts up a notch or two. Everything here's simple. Sources Overview report.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Excellent Analytics Tips Series: "What is the best possible advice advice you can give me?" Digital Marketing: "What is amazing out there? I Got No Ecommerce.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

APRIL 3, 2020

These benefits can be incredible for many ecommerce stores. One tip is to sound human while writing responses. Big Data Makes Giveaway Bots Viable Marketing Tools. Big data is changing the future of digital marketing in countless ways. Smart marketers will leverage them to their fullest advantage.

Big Data 94

Big Data Data-driven Data mining Software 94

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Tip: Remember this is just cost, not profit. In this blog post we are going to bring the sexyback. That's the cost. Invest more in ones that do.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. If you have ecommerce you will see key metrics related to money making.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. Bonus, from Yahoo!:

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

JANUARY 4, 2016

It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). This is especially true for an ecommerce website, but it also applies to non-ecommerce websites like this blog, Occam's Razor, that uses Macro and Micro Outcomes to compute Economic Value. Save your work.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box. The cool part is that you have the ability to do that. But that is ok.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Smart Data Collective

APRIL 3, 2020

These benefits can be incredible for many ecommerce stores. One tip is to sound human while writing responses. Big Data Makes Giveaway Bots Viable Marketing Tools. Big data is changing the future of digital marketing in countless ways. Smart marketers will leverage them to their fullest advantage.

Big Data 80

Big Data Data-driven Data mining Software 80

Jet Global

AUGUST 4, 2023

This has significantly contributed to Power BI becoming the market leader in the BI space. Every day Paul posts actionable tips and advice from his career and daily learnings about FP&A. This enables third party vendors to add features at lightning speed to Power BI.

Data Analytics 52

Data Analytics Analytics Finance Visualization 52

Alation

JANUARY 26, 2023

Used correctly, it can improve internal operations, power marketing strategies, and much more. The five tips explored within this article should be the basis for any governance strategy. With over 18 years of experience in web marketing, online SaaS business, and ecommerce growth.

Data Governance 52

Data Governance Strategy Data Quality Marketing 52

Occam's Razor

MARCH 25, 2014

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Context #2: Own + Rent = Great Digital Success.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

NOVEMBER 15, 2010

Starting points for gaps in your online marketing efforts. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Consider the above as broad guidelines, again based on my online marketing experience.

Reporting 139

Reporting Metrics Strategy Measurement 139

Sisense

NOVEMBER 5, 2019

What we’re looking for is a “tipping point,” where the system’s performance starts to lag seriously, or we get confirmation that the system can handle the expected load. How many email marketers? That’s just the beginning of what load testing looks like and what it can teach you. How boring would that be?) How many ad buyers are there?

Testing 75

Testing Analytics Dashboards Software 75

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

OCTOBER 31, 2011

This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. My plan is to wrap each tip with additional observations, context that will be of value even to those who have been at this game for a very long time. You are always growing.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

JULY 26, 2010

My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. For straight ecommerce websites the first picture is what you use every day. If you are a purely ecommerce business then you can go a bit deeper too. We lovingly craft reports every day. You betcha!

Metrics 96

Metrics Measurement Dashboards Reporting 96

datapine

OCTOBER 10, 2019

And if you’re looking to make a dashboard to outline return on marketing investment (ROMI), your visualizations, design, and metrics would be very different from those featured in a marketing channel engagement report. You can see more tips and tricks for building a financially healthy environment also in our financial graphs article.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They really need to know if their marketing, and last hope the HTC 10, is going to be received well. Let me explain. Email it to the CMO.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Smart Data Collective

DECEMBER 15, 2022

The ecommerce industry is among those most benefiting from advances in AI. Therefore, it is no surprise that the market for AI-enabled ecommerce services is projected to be worth nearly $17 billion by 2030. Ecommerce giants like Amazon are finding creative ways to leverage AI. How AI Can Help Your Ecommerce Business Grow.

Advertising 134

Advertising Recreation/Entertainment Marketing Software 134

Occam's Razor

DECEMBER 22, 2008

But the world is not online or offline, it is nonline (hat tip to David Hughes for that magnificent term). For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. 3 : Use online surveys / market research.

Analytics 122

Analytics Measurement Marketing Strategy 122

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125