CIO Business Intelligence

OCTOBER 30, 2022

While retailers see the opportunity to pounce on this new trend, the hurdles they face are immense: Connecting social commerce touchpoints like TikTok and Instagram, as well as built-in chat, video and voice functions, to commerce experiences is a must for seamless omnichannel experiences.

Sales 85

Sales Experimentation Interactive Marketing 85

CIO Business Intelligence

APRIL 26, 2022

Despite nearly $1 billion in online revenue in 2020, the web-based outdoor recreational retailer was running its entire business on an outdated and unsupported e-commerce platform called ADT. That means either [Backcountry’s ecommerce systems] were past end of life, or they didn’t exist. That’s right.

Data Lake 98

Data Lake Dashboards Recreation/Entertainment Sales 98

CIO Business Intelligence

APRIL 21, 2022

A customer data platform (CDP) is a software system that pulls together data from a wide array of sources — such as websites, ecommerce and ad platforms, social media applications, retail software, and more — to create a centralized customer database, as well as detailed profiles of each customer. Embrace a customer data platform.

Sales 140

Sales Marketing Dashboards Advertising 140

CIO Business Intelligence

MARCH 15, 2023

Instead, Satyanath focused on customer-facing solutions, creating an engineering team that “is now around 50 people strong,” to build a range of products, “including the most critical technology piece — the ecommerce platform,” he says. As we built it on top of our online commerce application, we reduced a lot of engineering build time.

B2B 87

B2B Sales Technology Digital Transformation 87