Smart Data Collective

JULY 26, 2020

Magento is one company that has created some very sophisticated data pipelines for its customers. We discussed it briefly in a previous article on data-driven ecommerce , but wanted to follow-up on some of its more recent breakthroughs. Magento is a Pioneer in Data Pipeline Development for B2B Brands.

B2B 110

B2B Big Data Data-driven Sales 110

CIO Business Intelligence

APRIL 21, 2022

A customer data platform (CDP) is a software system that pulls together data from a wide array of sources — such as websites, ecommerce and ad platforms, social media applications, retail software, and more — to create a centralized customer database, as well as detailed profiles of each customer. Embrace a customer data platform.

Sales 140

Sales Marketing Dashboards Advertising 140

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

SEPTEMBER 6, 2020

Data analytics is revolutionizing the future of ecommerce. A growing number of ecommerce platforms have expressed the benefits of data analytics technology and incorporated them into their solutions. How much of a role will big data play in ecommerce? Experts forecast that ecommerce providers will spend $6.2

B2B 107

B2B Data Analytics Analytics Cost-Benefit 107