Smart Data Collective

JULY 26, 2020

Magento is one company that has created some very sophisticated data pipelines for its customers. We discussed it briefly in a previous article on data-driven ecommerce , but wanted to follow-up on some of its more recent breakthroughs. Magento is a Pioneer in Data Pipeline Development for B2B Brands.

B2B 109

B2B Big Data Data-driven Sales 109

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 114

Analytics Cost-Benefit Testing Dashboards 114

CIO Business Intelligence

APRIL 21, 2022

A customer data platform (CDP) is a software system that pulls together data from a wide array of sources — such as websites, ecommerce and ad platforms, social media applications, retail software, and more — to create a centralized customer database, as well as detailed profiles of each customer. Embrace a customer data platform.

Sales 138

Sales Marketing Dashboards Advertising 138