Occam's Razor

OCTOBER 14, 2014

Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Any big shifts in investment (marketing, customer experience, team sizes, tools). And other such things.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. In this post I'll highlight some of my favourite things you can do, and learn from, in the Store dataset. Let's go!

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

NOVEMBER 13, 2009

has been released and is in retail stores now, online and offline! Non-Ecommerce. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Book: In Stores Now!! Glory will be yours!! Whatever you used.

Analytics 71

Analytics Metrics Measurement Testing 71

AWS Big Data

AUGUST 23, 2023

Collections are able to take advantage of the S3 storage layer to reduce the need for hot storage, and reduce cost, by bringing data into local store when it’s accessed. Ensure high availability and consistent performance OpenSearch Service now offers 99.99% availability with Multi-AZ with Standby deployment. in OpenSearch Service).

Snapshot 93

Snapshot Dashboards Visualization Metrics 93

AWS Big Data

NOVEMBER 8, 2023

With Amazon SageMaker , developers, data scientists, and SageMaker Studio users can access both raw data stored in Amazon Simple Storage Service (Amazon S3), and cataloged tabular data stored in a Hive metastore easily. Solution overview We demonstrate this solution with an end-to-end use case using a sample ecommerce dataset.

Testing 85

Testing Modeling Management Machine Learning 85

AWS Big Data

MAY 31, 2023

Amazon OpenSearch Service is a fully open-source search and analytics engine that securely unlocks real-time search, monitoring, and analysis of business and operational data for use cases like recommendation engines, ecommerce sites, and catalog search. large.search or m6g.large.search 11–30 16 GiB 30,000 c5.2xlarge.search or c6g.2xlarge.search

Snapshot 75

Snapshot Data-driven Optimization Management 75

Birst BI

JUNE 18, 2018

With this information, we adjust each store menu to offer customers the best soup selection. For example, we want to offer smarter product recommendations to our ecommerce customers. AI builds the model for us so that we can apply this to make the right suggested product on our ecommerce site.

Slice and Dice 76

Slice and Dice Machine Learning Sales Data-driven 76

AWS Big Data

NOVEMBER 15, 2023

In this post, we demonstrate the following: Extracting non-transactional metadata from the top rows of a file and merging it with transactional data Combining multi-line rows into single-line rows Extracting unique identifiers from within strings or text Solution overview For this use case, imagine you’re a data analyst working at your organization.

Metadata 82

Metadata Sales Data Lake Big Data 82

AWS Big Data

MARCH 20, 2023

By combining the human connection of physical shopping with the scale, ease, and selection benefits of Ecommerce, Poshmark makes buying and selling simple, social, and sustainable. External lookup – Looking up a value from external stores. For example, IP address, city, zip, state, or ID.

Analytics 52

Analytics Slice and Dice Data Processing Data Lake 52

Occam's Razor

SEPTEMBER 29, 2009

Most commerce / love / stuff still happens in the real world and many many companies use various online marketing channels to drive people to take offline action (make purchases in stores or via their phone channel, show up for a woman's rights rally, meetup at a concert etc). All well and good. Here is the minor problem.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! I was also impressed at their clever way to drive you to the store by having "Click & Collect" right there. A really nice way to do a multi-channel strategy. Shopbop: (Luxury) Ecommerce and Branding Done Right! A really wonderful experience. I love AAA.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. They make a few things like tooth-paste which are sold online, but the primary channel of distribution is offline stores. So on, and so forth. I love this report.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 11, 2014

other stores/brands). I had a few minutes, I wanted to research the inventory and go buy it at a local store. Guess what store I did not go to buy my camera? And you are guessing why store sales are down (and because of such a simple fix!). Would you go there to explore your next fashion choices?

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

AUGUST 13, 2012

and others that are already delivering nightmares (a multi device world!). Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What can analysts do, if anything, to overcome the multi-device challenge. What can analysts do, if anything, to overcome the multi-device challenge.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Sisense

APRIL 7, 2020

This is where analytics and data platforms come in: these systems, especially cloud-native Sisense, pull in data from wherever it’s stored ( Google BigQuery data warehouse , Snowflake , Redshift , etc.). Businesses, for their part, will continue to choose the cloud solution that best meets their needs, or go multi-cloud.

Big Data 86

Big Data Data Warehouse Cost-Benefit Snapshot 86

Occam's Razor

SEPTEMBER 15, 2014

If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. You've looked at ecommerce already and noticed some ecommerce is there, but not enough. ecommerce 4. Mobile content consumption, behavior along key metrics (time, bounces etc.)

Metrics 141

Metrics Reporting Analytics Marketing 141

AWS Big Data

JULY 25, 2023

The platform is multi-tenant, which means that Alcion requires data isolation and strong security so as to ensure that tenants can only search their own data. Prior to joining AWS, Jon’s career as a software developer included 4 years of coding a large-scale, ecommerce search engine.

Cost-Benefit 72

Cost-Benefit Modeling Management Optimization 72

Occam's Razor

SEPTEMBER 24, 2012

As you go from maturiry to true wisdom, you add multi-channel analytics and prove the value of digital on your offline existence (catalogs, store purchases, call centers, etc.). You can replace the last one with Revenue or Average Order Value if you are hard core ecommerce. Facebook Advertising's Offline Impact.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 7, 2022

A question with answers worth multi-million dollars. Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? And, 40% of the people were coming to the (ecommerce!) site for tech support.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

DECEMBER 22, 2008

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. When you do stuff on tv / radio / retail stores people search (what can I say!). Why should care about offline at all? Let's get going.

Analytics 122

Analytics Measurement Marketing Strategy 122

Occam's Razor

DECEMBER 9, 2013

I'm like a kid in a candy store. A good example, for e-commerce and non-ecommerce sites, is [link]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Multi-channel measurement and optimization. And so much more.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JULY 18, 2011

Multi-channel customer purchase behavior, customer lifetime value. For non-ecommerce content based websites here’s another obvious behavior metric: Depth of Visit = percent of email campaign visits that last longer than xx pages. How many emails went, to whom, what happened to them, yada, yada, yada. Your website data.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

MARCH 23, 2010

If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Business priorities (no we are not doing ecommerce, we want leads!). Metrics like: Multi channel value index. Impression Share.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MARCH 10, 2015

One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. You can't really track where the person who just redeemed a coupon in your store came from. Even if you don't do ecommerce, even if your name is not Amazon. You're not getting credit. You can now do both.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

DECEMBER 3, 2012

I met with the senior leadership of a multi-billion dollar company (think alcoholic beverages). You can of course do ecommerce/lead gen. But what is amazing about the web, unlike TV or Radio or even your physical store, is that you can deliver against multiple customer expectations at a very low cost. That changed recently.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. It turns out, lots of people who search on Google, in this case, and visit your website, also visit your store where they also make additional purchases. In fact 86.4%

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). WalmartLabs has multi-thousand people re-imagining the future for Walmart. Here it is… In this app, you can buy products, you can see your local ad, and you can check prices and find store hours.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. I have a very very simple approach for you to follow. You are going to love it. Play with it.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

FEBRUARY 7, 2011

I have seen quite a few companies that have taken a selective subset (typically a handful of values related to acquisition dimensions) and put that into their corporate data store and used that to do remarketing, or computing customer lifetime value, or other marketing purposes. Collect anonymous data. The behavior of those who actually buy.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

AWS Big Data

MAY 25, 2023

In addition to our core ERP product, we have developed integration modules for ecommerce, banks, financial and regulatory institutions, digital signatures, business reports, and many other solutions. Our data is stored in a legacy relational database management system (RDMS), Amazon Aurora , and Amazon DynamoDB.

Dashboards 52

Dashboards Visualization Business Intelligence Data-driven 52