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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. The idea of discrete sales channels has collapsed into an imperative to create fluid, dynamic experiences that meet customers exactly where they are.

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6 ecommerce trends to watch

IBM Big Data Hub

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. The ecommerce market has grown exponentially over the last decade.

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Exploring the hyper-competitive future of customer experience

IBM Big Data Hub

The future of customer experience (CX) is more : more data, more technology, more surprising and delighting. It’s also more pressure to retain those customers, whether those interactions happen online or in-store. As customer expectations and habits change, so too must the CX that organizations provide.

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Physical experience, digital convenience: The future of retail

CIO Business Intelligence

The future of retail is “phygital,” as every retail and ecommerce publication on the internet is screaming right now. Physical retail and ecommerce are increasingly blending together – and becoming indistinguishable in many cases. Worldwide ecommerce sales are at 20% of total retail sales, while the figure is 15% for the US.

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Create a lasting customer retention strategy

IBM Big Data Hub

Customer retention must be a top priority for leaders of any company wanting to remain competitive. An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Some of the steps to building an effective customer retention strategy are: 1.

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Understanding Innovation as a Large, Well-established Enterprise

CIO Business Intelligence

Toys R Us sued Amazon versus using them to build an eCommerce presence. To paraphrase Microsoft’s CEO Steve Ballmer, “Innovation is the only way to keep customers happy and competitors at bay.” It can be as simple as an upgrade to your customer service or new features added to a product. Are you ready to innovate?

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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Salesforce certification overview Salesforce certifications are based on a role-based scheme centered on six roles: Administrator, Architect, Consultant, Designer, Developer, and Marketer. Salesforce Application Architect A Salesforce Certified Application Architect designs and develops custom solutions on the Salesforce platform.