Experimentation Interactive Knowledge Discovery Optimization 
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
This is essentially the same as finding a truly useful objective to optimize. accounting for effects "orthogonal" to the randomization used in experimentation. The first thing you’ll want to do is to run your test for a long time with fixed experimental units, in our case cookies.
FineReport
DECEMBER 19, 2019
Data analysis is a type of knowledge discovery that gains insights from data and drives business decisions. Professional data analysts must have a wealth of business knowledge in order to know from the data what has happened and what is about to happen. For super rookies, the first task is to understand what data analysis is.
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