Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MAY 18, 2010

Segmenting your data is key to your success and that of your company. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights. My love for segmentation as the primary (only?)

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. What is the first thing you want when you think about web analytics? Of course tools. spectrum. Second Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The main use of business intelligence is to help business units, managers, top executives, and other operational workers make better-informed decisions backed up with accurate data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. Each sign is essentially an action you can take, expectation you can set up.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. Please do sign up. But, first, as you've come to expect from this blog… Context…. Should you own or rent? Unselfishness. Clear on what own means?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86