Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. Would you measure the success of your trades based on cost per trade?

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." Maybe, maybe not.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86