Experimentation Magazine Marketing Analytics Measurement 
Occam's Razor
MAY 27, 2015
How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV? RM+RP+RT is finally possible.
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Because all bounce rate measures is that you saw more than one page. Happy analytics. The Marketing Analytics Intersect: My Newsletter! Before we go on, a quick word on the word own.
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