Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), Measuring Incrementality: Controlled Experiments to the Rescue!

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. The success metric, ACT, did go down. Likelihood to repurchase , took a painful hit.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? One of my biggest learnings?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. " Right-time. Bad ad creatives.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167