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Themes and Conferences per Pacoid, Episode 6

Domino Data Lab

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Bad ad creatives. Horrible landing pages.

Marketing 166
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167