Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
SEPTEMBER 19, 2011
The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. Mutichannel funnel reports won't answer the questions at the top of this report.
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