Occam's Razor

SEPTEMBER 19, 2011

Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. So for variation #3, no catalogs or email were sent to the customers in the test group. The nice thing is that you can also test that!

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

DECEMBER 6, 2023

As well as a process that includes human review, and encourages experimentation and thorough evaluation of AI suggestions, guardrails need to be put in place as well to stop tasks from being fully automated when it’s not appropriate. Human reviewers should be trained to critically assess AI output, not just accept it at face value.”

IT 129

IT Risk Management Interactive Modeling 129

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. If you partake in analysis , let that be at the intersection of custom reports and advanced segments.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167