Experimentation, Magazine, ROI and Testing

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B

B2B Metrics Testing Recreation/Entertainment

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. My hypothesis is that TV/Radio/Magazines have created this bad habit. Another legacy of old channels of advertising like TV, magazines and radio. It is what you do after that first hello that creates business value. Not going to happen.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

How To Suck At Social Media: An Indispensable Guide For Businesses

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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