Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

CIO Business Intelligence

AUGUST 16, 2023

Nearly 15 years ago, the then Vägverket Produktion was incorporated so road maintenance on Sweden’s national road network could be put on the competitive open market. Since the route optimization came into place, fewer emptyings are required, he notes. A third area to be optimized is the salting of roads during the winter.

Risk 98

Risk Cost-Benefit Digital Transformation Internet of Things 98

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. The need for an experimental culture implies that machine learning is currently better suited to the consumer space than it is to enterprise companies.

Management 332

Management Machine Learning Experimentation Metrics 332

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Code (62%) : Gen AI helps developers write code more efficiently and with fewer errors.

Cost-Benefit 95

Cost-Benefit Modeling Manufacturing Interactive 95

CIO Business Intelligence

JUNE 28, 2023

Experimentation with a use case driven approach. For those companies that have chosen to experiment, they’re doing so largely in a controlled sandbox environment, with an emphasis on learning and understanding how to pair the technology with human capabilities to optimize for value and risk. Looking forward.

Enterprise 52

Enterprise Experimentation Risk Data-driven 52

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration. in concert with Microsoft’s AI-optimized Azure platform.

Risk 141

Risk Manufacturing Enterprise Technology 141

CIO Business Intelligence

SEPTEMBER 12, 2022

Prioritize time for experimentation. One instance of how that exploration led to real business benefits was with the application of machine learning to predict optimal product formulation using a set of desired consumer benefits. Here, they and others share seven ways to create and nurture a culture of innovation. Elixirr Consulting.

Experimentation 133

Experimentation Consulting Technology Machine Learning 133

CIO Business Intelligence

OCTOBER 9, 2023

Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. It’s tempting to rush to deploy in the name of speed to market, he says. Staying true to your company’s purpose is the best way to meaningfully and accurately measure the effectiveness of any tech innovation.”

Strategy 137

Strategy Technology Experimentation Testing 137

DataRobot Blog

JULY 28, 2022

Of course, finding a compromise is necessary to a certain degree, but rather than simply compromising, finding the optimal solution within that trade-off is the key to creating maximum business value. For example, data measured by sensors can contain all kinds of noise due to sensor malfunctions, environmental changes, etc.,

Data Science 72

Data Science Machine Learning Statistics Modeling 72

Domino Data Lab

SEPTEMBER 10, 2020

This means many projects get stuck in endless research and experimentation. A concise goal (“I want to save costs by optimizing my store staffing roster”) is much more likely to lead to a successful initiative than a broad statement (“I want to increase revenue in my retail stores”). Identify metrics that measure this variability.

Modeling 101

Modeling IT Data Science Experimentation 101

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Even though we should not obsess about conversion rate we do.

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Try to understand your market.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Ontotext

NOVEMBER 2, 2023

Organizations that quickly adapt to changing market conditions have a competitive advantage over their peers. The data itself is stored in a way that is not optimal for extracting insight. Most of the leading market research firms consider graph technologies to be a “critical enabler.”

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. During a discussion around planning for measurement, a peer was struggling with a unique collection of challenges. You see more digital metrics because digital is more measurable. The ability to optimize landing pages.

Analytics 93

Analytics Metrics Strategy Measurement 93

Cloudera

MARCH 2, 2022

You can read previous blog posts on Impala’s performance and querying techniques here – “ New Multithreading Model for Apache Impala ”, “ Keeping Small Queries Fast – Short query optimizations in Apache Impala ” and “ Faster Performance for Selective Queries ”. . It also measured peak memory consumed at the node and the operator level.

Data Warehouse 86

Data Warehouse Optimization Analytics Sales 86

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

Insight

APRIL 28, 2020

How will they interact with product, engineering, sales, or marketing? provide an opportunity to measure both. When their favorite candidates are hired out from underneath them, they graduate to making the second mistake of optimizing for speed and stop screening candidates altogether. Will they be a strategic thought partner?

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 5 The Key to Glory: Measuring Success. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation.

Analytics 71

Analytics Metrics Measurement Testing 71

O'Reilly on Data

SEPTEMBER 15, 2020

Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., Technical competence: Competence measures a team’s ability to successfully deliver on initiatives and projects. They’re not new to the field; they’ve solved problems, and have discovered what does and doesn’t work.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. Not Marketing.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. This post covers five of these heartbreaking misses in the broader framing.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem. 7 Rules for Digital Marketing Revolutionaries! The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. It should be noted that inverse probability weighting is not generally optimal (i.e., Unfortunately, randomization is not possible in many situations.

Statistics 44

Statistics Optimization Modeling Experimentation 44

CIO Business Intelligence

JULY 7, 2023

A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. Other experts agreed, and provided additional guidance: “Improving the experience of employees while maintaining security can be tricky. Caution is king, however.

Measurement 122

Measurement Risk Experimentation Enterprise 122

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

IBM Big Data Hub

OCTOBER 20, 2023

Major cloud infrastructure providers such as IBM, Amazon AWS, Microsoft Azure and Google Cloud have expanded the market by adding AI platforms to their offerings. This unified experience optimizes the process of developing and deploying ML models by streamlining workflows for increased efficiency.

Machine Learning 78

Machine Learning Manufacturing Cost-Benefit Deep Learning 78

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). 2: The Secret to Content Marketing Success. It should be.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Cloudera

APRIL 26, 2023

These include data recovery service, quota management, node harvesting, optimizing TCO, and more. Better innovation , first by enabling end users to adopt new features faster for better insights, and second, by allowing developers to run experimental workloads without risking production stability, fostering a culture of innovation.

Cost-Benefit 63

Cost-Benefit Optimization Experimentation Machine Learning 63

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io). Observe, optimize, and scale enterprise data pipelines. . Meta-Orchestration . Data breaks. Azure DevOps.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Marketing Ideas: Given my cluelessness when it comes to selling books, I welcome your tips / tricks / techniques / hints / suggestions about what I could do to effectively market the book.

Analytics 60

Analytics Metrics Marketing Dashboards 60

CIO Business Intelligence

JUNE 6, 2023

And the market for doing so remains robust for corporations looking to make the most of the model. CIOs should define a specialized co-creation model , optimized for collaborating with startups, that can be very different from their in-house development strategies and partnerships with larger service providers.

Key Performance Indicator 105

Key Performance Indicator Cost-Benefit Enterprise Experimentation 105