Forecasting, Journey Analytics and Marketing

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Customer Journey Analytics.

Customer Analytics

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Customer Experience and Emerging Technologies: My CXChat Summary on Artificial Intelligence, Machine Learning and the Customer

Business Over Broadway

MAY 22, 2019

Juniper Research also forecasts that chat bots will save businesses about $8 billion annually by 2022. On a related note, this finding surprised me: Gartner’s hype cycle says that Customer Journey analytics won’t reach the “plateau of productivity” until over 10 years. AI and Marketing (slide): [link].

Machine Learning

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Data Leaders Brief

5 Sources of Data for Customer Analytics and Their Benefits

Customer Experience and Emerging Technologies: My CXChat Summary on Artificial Intelligence, Machine Learning and the Customer

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