Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

JANUARY 19, 2022

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Consulting 96

Consulting Data-driven Marketing Strategy 96

Andrew White

JANUARY 11, 2021

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. Yes, prescriptive and predictive analytics remain very popular with clients. See Where to Organize the Work of Data and Analytics.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52