Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. Own data benchmarks. Industry analyst data benchmarks. Competitor data benchmarks. Vendor data benchmarks. Own data benchmarks. So how can you use your own data?

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 2, 2013

The stories and examples will hopefully help you intelligently approach your own data in these reports and quickly find insights you can action / share with your management team. If you don't see other sources (campaigns – email, social, display) are not tagged. For this to work the ecommerce tag has to be implemented right.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not. I don't think it is simply a metrics/measurement problem. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

Peter James Thomas

AUGUST 12, 2018

These normally appear at the end of an article, but it seemed to make sense to start with them in this case: Recently I published Building Momentum – How to begin becoming a Data-driven Organisation. A number of factors can play into the accuracy of data capture. Honesty of Data that is captured. Timing issues with Data.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

APRIL 21, 2014

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 7, 2019

In those moments – common around new years or new annual planning cycles – the difference between delivering an incremental change vs. a step change is the quality of ideas you are considering. What your boss wants most this year, more than love, is to be told what the data wants her to do. Take a class in data visualization.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88