Data Leaders Brief

Leveraging user-generated social media content with text-mining examples

IBM Big Data Hub

AUGUST 28, 2023

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth. words and/or phrases) known as tokens.

Data mining

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Data Leaders Brief

Leveraging user-generated social media content with text-mining examples

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