Remove in-en services marketing-experience-index
article thumbnail

Leveraging user-generated social media content with text-mining examples

IBM Big Data Hub

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth. How does text mining work? noun, verb, adjective, etc.),

article thumbnail

Data Science at The New York Times

Domino Data Lab

Wiggins advocated that data scientists find problems that impact the business; re-frame the problem as a machine learning (ML) task; execute on the ML task; and communicate the results back to the business in an impactful way. He covered examples of how his team addressed business problems with descriptive, predictive, and prescriptive ML solutions.